The consumption concept is upgraded, and the national style has a personalized consumption!"New Chinese" women’s clothing sales increased by 400% year -on -year

During this year’s Fashion Week, nearly 300 new products from domestic and foreign clothing brands were released. Which clothing has attracted the attention of buyers?
CCTV reporter Liu Yan: You can not only watch the show at the show, but also try to penetrate and buy various new clothes.Niche brand, the price ranges from 100 yuan to tens of thousands of yuan.
The reporter learned at the site of the Expo that traditional Chinese elements such as embroidery, plate buckle, ink and ink stain with modern fashion design have become strongly attractive to young people with unique national tide aesthetics.It will become one of the most important trends in spring and summer this year.
Exhibitor Shu Yi: According to the data of our platform, in the past half month, Hanfu’s sales have doubled year -on -year. The overall sales of “new Chinese” clothing increased by 366%year -on -year, and the sales of “new Chinese” women’s clothing increased by 4 times year -on -year.
With the rapid growth of Chinese -style clothing sales, the overall trend of my country’s clothing industry is better.According to data from the National Bureau of Statistics, since the second quarter of 2023, retail sales have always maintained a double -digit growth trend, and the retail sales of clothing, shoe, hats, and needle textiles have been achieved throughout the year, a year -on -year increase of 12.9%.
Shang Liu Qinshu, the instructor of Fashion Week: In the past, everyone was more willing to pay attention to some international brands and some luxury brands.But now, with the upgrading of everyone’s consumption concept, what they value more is whether the clothing design can show their personality, and their choices will be more diversified.
From: CCTV Finance
Source: Xiaoxiang Morning News
Report/feedback

You May Also Like