Author: cake
Edit: BOBO
“Some products will be issued within 10 minutes of the shelves. At present, we have not encountered sellers who have not been in the order.” In the FBIF live broadcast on April 18, TEMU introduced the current state of the food category.
On April 18, 2024, TEMU first opened food investment, and introduced the investment details in the FBIF live broadcast that day.It is reported that many large companies have contacted TEMU during the live broadcast.
TEMU launched food categories on March 15 this year (at the same time, there is also a semi -custody model, and the TEMU has no food category in the full custody mode), and is now open to the United States, Canada and British sites.It is understood that the current TEMU food daily orders have exceeded 10,000, which has increased daily, and the sales rate is greater than 80%.
TEMU said in the live broadcast that the currently open subdivision categories mainly include leisure snacks, convenient food, grain and oil seasoning, and ingenious drinking.
Pesos peeling sugar
Image source: TMU
It is reported that the total order amount of TEMU has exceeded 10 million US dollars in 2023, and the food category is open on the basis of the platform.Temu said during live broadcast: “Food destination flow is not from 0 to 1, but has a good soil.“
After launching in September 2022, TEMU not only reached the top of multiple application download lists around the world, but also became the second curve for parent companies to grow up. [1]At present, TEMU has landed on Britain, France, Japan, South Korea, the Philippines, Malaysia and other places, and has 60 national sites worldwide.
After one and a half years, TEMU opened food investment.TEMU’s food gameplay, the advantages of the “half -custard” model include:
0 commission, 0 advertising flow fees, the possibility of testing water at low cost;
The platform is responsible for overseas marketing promotion and foreign language customer service to solve the big pain points of domestic food sellers;
The platform can help recommend third -party overseas warehouses and FDA qualification certification agencies to save preliminary workload;
100% one -to -one support for food categories, assisted and guided throughout the process.
For more TEMU food investment related content, welcome to watch the FBIF dialogue TEMU live broadcast: TEMU food category is open for the first time.
In addition, Rosen, JD Supermarket, Hema, Metro, Hi Special Purchase, Fosun Group, Japan Lotte Group, Friends, and Gets, etc.EssenceWelcome to the end of the article, scan the code to learn about the FBIF2024 channel activities!
Solve compliance, supply chain, marketing and other pain points in the sea
Food and beverages are facing various challenges, the most intuitive challenges such as compliance, supply chain construction, and marketing.It is understood that TEMU has prepared a new model to deal with the series of pain points for domestic food brands to go to sea.
Youchen meat muffin
The first is the issue of compliance.TEMU will provide partners with a compliance full -process assistanceFor example, assist the recommendation agency to handle FDA qualifications.
In terms of supply chain,TEMU will also contact overseas warehouse resources for partnersEssenceTEMU food purpose cooperation model is called the “semi -hosting mode” inside.The semi -custody model corresponds to the full -custody model of TEMU’s previous main application, that is, the seller will send the goods to the platform’s domestic warehouse, and then the platform will be shipped to overseas consumers.
A Kuan beef powder
The semi -custody model requires the seller to send the goods to the overseas warehouse of the target market, which requires the seller to solve the processes such as qualifications, commodity inspection, customs declaration, customs clearance.TEMU said that the relevant procedures are not complicated, and some overseas warehouses can provide sellers with services such as assistance declaration, customs clearance.
If the seller needs it, TEMU will directly recommend the appropriate overseas warehouse resources to the seller, saving the workload of the seller to find a position.After the goods reach the overseas warehouse, these warehouses usually haveImport platform order one -click on behalf ofThe ability to perform is less difficult.
In terms of marketing promotion, TEMU said during the live broadcast,Marketing promotion is mainly carried out by TEMU, not charging advertisements and traffic costs from sellersEssenceTemu said that marketing promotion is likely to be a major shortcoming for domestic food sellers; promotion responsible for the platform has unloaded a large part of the burden on Chinese sellers who are not familiar with overseas markets.
TEMU revealed in the live broadcast,Food category is the focus of the platform’s current development, and there are corresponding weighted flow in trafficEssence
Temu said during live broadcast: “Although there is no large number of advertising promotion of food categories, our motion sales rate is still very high. Some goods will be issued within 10 minutes. At present”Sellers who are in order” also said “a series of advertising promotion for food categories”.
TEMU food category product commodity example
Another big pain point solved by TEMU is foreign language customer service. At presentTEMU provides free overseas customer service supportEssenceIn addition, the TEMU will also provide guidance and assistance on the production of foreign language labels of commodity packaging.
“TEMU is equivalent to selling the global market in a channel, which is still very simple for food and beverages (going to sea).” Temu summarized in the live broadcast.
From March 15th, TEMU food categories mainly tried the US market. Later, the British and Canadian market gradually opened, and other sites will be opened one after another.
“Going out of the sea, it can be simpler”
It is understood that the current stage of TEMU food category mainly establishes cooperation with the following four direction partners:
Traders with export experience;
Domestic brands of the domestic brand;
Factions with exporting processing experience;
Sellers with FDA qualifications.
As a platform, TEMU provides a relatively complete overseas solution; regarding the hard requirements of the US market such as FDA qualifications, sellers can also communicate related resources and channels with TEMU to apply to apply.
A Kuan red oil noodle skin
In addition to domestic brands, TEMU will also be included in European, American, Japanese and Korean brands, and enrich food width.
The cooperation process can be summarized as follows:
Seller:
1. The seller opens the store: apply for opening the store at TEMU;
2. Create goods: Provide product information such as pictures, etc.;
3. Application price processing: the application price provides;
4. Sellers are shipped to third -party overseas warehouses: there are already inventory overseas to skip this process;
5. Add inventory and upload qualifications: Cash on overseas warehouses, add inventory and upload qualifications in the background;
6. Added stations to sell: Overseas warehouse guidance platform orders are shipped, and the single number returns the platform to complete the performance.
In terms of expenses, TEMU is currently implemented0 commission 0 advertising feeEssenceWhen opening the store, mainland subjects need to pay a deposit of 10,000 yuan, while Hong Kong entities need to pay $ 2,000.existThe full process cost of the TEMU platform is currently only margin, not involving other expensesEssence
Platform (TEMU):
1. Assist the merchant for price declaration;
2. Add goods to the United States or other sites for sales;
3. Provide customer service for free;
4. Provide traffic promotion for free;
5. It can assist the recommendation of three -party warehouse resources and FDA qualification processing agencies.
In the category of food, TEMU said that it is a platform with a relatively low threshold at present, and it is also a platform for domestic sellers to know more about domestic sellers.You can think of going out to sea and think more simpleEssence”
Because the seller only undertakes the cost of goods and warehousing logistics during the turnover process,The hidden advantage of TEMU is that the cost of measurement is lowEssenceIf the seller is not selling well after it is put on the shelves, he can be immediatelyFlexible replacement style, without worrying about the cost of marketing promotion costEssence
Because the US market is a market with more TEMU accumulation and its own volume, TEMU currently encourages domestic sellers to try the water market first.
In general, the investment promotion of TEMU food categories was opened, which brought a series of resources including but not limited to but not limited to but not limited to but not limited to expenses, traffic, warehousing, and consulting.The idea of “making food into the first place” may be not just a slogan of TEMU.
Let the profitable merchants look like it, and let consumers the essence of half -custody model.The marketing, customer service and other resources are concentrated inside the TEMU team. Only by reducing the global cost of goods in China, can we enter the new market at a lower price.
In the live broadcast of FBIF, TEMU saidFood purpose full custody mode is also preparing for preparationEssenceIf food can also be used in the future, the seller can send a domestic warehouse, and the largest challenges of food and drinks will solve most of them.
We look forward to the day when food and beverages become easier to go to sea.
At present, TEMU, Rosen, JD Supermarket, Hema, Metro, Hi Special Purchase, Good Sales, Fosun Group, Japan Lotte Group, Friends, Get, and other channels have confirmed to join the FBIF2024 channel series.Scan the code to learn about FBIF2024 channel activities!
Reference source:
[1] Zheng Pengfei, “endless expansion of TEMU”, November 1, 2023, Yuanchuan Research Institute
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