Entering the Chaoyang Park in Beijing on weekends, a family can be seen everywhere on the lawn to enjoy the warm sun in the sun; the Liangma River is still a little cool river water, which cannot resist the enthusiasm of kayak and paddle board enthusiasts;In the Shougang Extreme Park, the front of the rock climbing wall is full of children who carefully observe the climbing route; on the urban road, a team of people riding is neatly dressed, and the heroic shape is eager to try & hellip; & hellip;
In recent years, the concept of “walking outdoors and getting close to nature” has deepened the hearts of the people. The colorful outdoor sports have become the “new favorite” of Volkswagen’s holiday leisure.At the same time, my country has rich natural resources and huge consumer markets. For the Chinese outdoor sports industry in the early stages of development, this is a “golden rice bowl”.
According to Ding Xianghua, Secretary -General of the China Mountaineering Association, outdoor sports include many projects such as hiking, cycling, climbing, camping, streaming, skydiving, and skydiving.There are many projects, and outdoor sports include a variety of formats.There are both studying training for teenagers, competitive events for professional players, group construction expansion that serves enterprises, and also welcomed by middle -aged and elderly people. “Therefore, outdoor sports are an emerging industry in China. There are many projects and industriesThe chain is long and covered with wide development prospects. “Ding Xianghua said.
In 2022, the General Administration of Sports jointly issued the “Development Plan for Outdoor Sports Industry (2022-2025)” with multiple ministries and commissions. Data show that as of the end of 2021, the number of outdoor sports participants in the country has exceeded 400 million.Facing the rapidly growing outdoor population, the Chinese outdoor sports industry in the bud stage is also to cope with challenges while embracing a blue ocean.”The current demand for the camp is not just a venue, a tent is so simple.” Li Bo, the founder of Sichuan Tianmai Intercontinental Sports Culture Communication Co., Ltd., has been in contact with the outdoor industry since 2009. He said, “CampWhether there are themes and characteristics, whether it can provide high -quality services and rich supporting activities, has now become the standard for consumers to measure.Upgrade. “
In the opinion of Liang Qiang, a professor at the Business School of Tianjin University of Finance and Economics and vice chairman of the Tianjin Mountain Outdoor Sports Association, the current Chinese outdoor sports industry is facing insufficient opening to outdoor sports, and the supply side of the outdoor sports industry cannot meet the needs of consumers’ rapid growth.EssenceIn addition, the “Development Plan for Outdoor Sports Industry (2022-2025)” pointed out that my country’s outdoor sports industry still has the facilitation problem of outdoor sports equipment and equipment, lack of outdoor sports professionals, insufficient facilities and products, brands and brands The influence needs to be improved.
How to make the “golden rice bowl” of outdoor sports stable, Liang Qiang suggested that it is necessary to promote outdoor sports pilots and demonstration work.”You can choose some high -quality natural resources, such as mountains, rivers, waters, grasslands, etc. to build outdoor sports pilots and demonstration sites. Let the management departments cooperate and divide the labor, let the government and society form a joint force, and explore the healthy development model of outdoor sports.”
”In fact, there are their own unique natural resources all over the country, and there are many excellent outdoor sports products in the society, but there is no effective grafting between the two.” In Pan Hao, the director of the People’s Sports Industry Integration Center, how to make the governmentThe market and consumers are in series, which is an important starting point for promoting the development of the outdoor sports industry.”I think the development and consumption of outdoor sports are inseparable. It is a brand new consumption scenario, and it is also a comprehensive format for cross -multi -industry.Special outdoor sports brands allow outdoor sports to enter the scenic spot, business districts, and communities to provide consumer scenarios for the public and meet the demand for mass consumption.
