CCTV, Beijing, March 20 (Reporter Wang Jinwen) On March 20, the 2024 Beijing -Tianjin -Hebei Consumption Season opened the door to welcome the spring tourism activities and the “opening door to welcomes the spring · encourage the Beijing West” event in Tan Tan Town, Tanjie Town, Mentougou District, BeijingValley Slow Park was launched.At the event site, the Beijing Culture and Tourism Bureau released nine major flowers, using flowers as a media to promote the economic development of green tourism and flower viewing.The four counties in Hebei Province, Mentougou District, Beijing, formed the “Beijing Western Cultural Tourism Alliance”, and jointly launched 5 “Poetry and Painting Beijing West Chunhui Walk” line to jointly promote the high -quality development of Beijing and Western cultural tourism.
Starting ceremony site (Photo Conferry, the organizer of CCTV)
In order to actively cultivate new consumption, innovate new scenes of tourism consumption, further boost consumer confidence, and actively create new scenes of “flower appreciation economy” consumption.Reading poems, Ctrip Group, Xiaohongshu, Xiaomi Beijing -Tianjin Branch and other companies, we will launch nine major flowers on the theme of “opening the door and welcome the spring”. Visitors and citizens can be in Beijing City Green Heart Forest Park, Tanyu Temple, and National Botanical Garden., Yizhuang Pao Tong Avenue and other theme post office and postal service point collection chapters to check in, experience the “stroll Beijing-the theme of the theme tour of the historic site”, redeem beautiful gifts, and buy a variety of theme mail; participate in the Douyin Flower Championship, release the spring day appreciationFlower content, join the Douyin performance of the exclusive spring “friend”, you time train, go to the Beijing Station of Jacky Cheung’s 60+ tour through “Walking Walking Beijing-Ancient Sites”.Search for “Spring Tour Beijing” by the map, follow the one-click navigation of “Walking in Beijing-The theme Tour of Blossoms in Ancient Sites”, and punch in spring; read poetry in ancient buildings to participate in “Ru Fenghua-I read poems for you under the ancient building flowers.”Event; participate in the” Planting Parent -child Tour “in the forest.In addition, there are activities such as the ICBC Beijing Branch love to buy cultural tourism, Xiaomi imaging exhibition, and Xiaohongshu punch in Beijing flower viewing line to show the vitality of Beijing’s spring.The event site released a new spring product of “Beijing Gift”.
In order to better present the rich culture and natural landscape resources in the Beijing -Tianjin -Hebei region, and facilitate the people to enjoy flowers, the Mentougou District linked to Zhangjiakou City, Zhangjiakou City, Hebei City, Huailu County, Weixian County, and Yangyuan County of Hebei.”Line, focusing on the elements such as greening, flower viewing, hiking, cycling, camping, micro -leave, and other cultural tourism resources such as high -quality scenic spots, homestays, catering, and farming parks.Cultural tourism “” flower viewing+history “,” flower viewing+museum “,” flower viewing+business “and other characteristic spring gameplay.
This year marks the 10th anniversary of the implementation of Beijing -Tianjin -Hebei coordinated development strategies.During this activity, the urban areas have achieved fruitful results around the development of Beijing -Tianjin -Hebei in the integration of cultural tourism, and planned a series of online and offline activities.In the cultural tourism market exhibition, the Beijing Cultural and Tourism Bureau released the auspicious large theater “Spring and Jingming” series, non -heritage craft Beijing velvet series, Beijing postal flower postal series, bubble Mate cherry sweetheart series, etc.The “Beijing Gifts” cultural and creative products of the Spring Flower theme show the unique cultural charm of the old Beijing through rich production skills; the brilliance of Mentougou Jinyu Liuli and the creative ingenuity of Jiafu Cultural and Creative in Tanyu Temple, in the market concentration, in the market concentrationWith full display, there are Lingshan green production, Miaofengshan squeak, etc., Zhangjiakou City, Hebei brings many local cultural tourism products such as Mudiwan, Wei County paper -cutting and green sandware, and Lumitiquan.
Last year, in order to jointly build the “Great Beijing West” tourism brand, Mentougou District and Hebei Province, Zhangjiakou City, Hebei Province, and Huailai County, Huailai County, set up the “Beijing West Tourism Alliance”.After the establishment of the alliance, the three places strengthened their connections in the development of tourism integration, promotion of cultural tourism resources, and cultural activity exchanges, and successfully held the non -heritage gift design contest, the Beijing West Landscape Carnival activities, and social fire performance activities to achieve many results.This year, it was invited to join Wei County and Yangyuan County, Zhangjiakou City, Hebei Province. The five places seek new development of cultural tourism, and strive to build the Greater Jingxi tourism ecosystem to inject more new kinetic energy into the high -quality development of the Greater Jing and Western Cultural Tourism industry.
