A few days ago, the news about “Baoan Sam Member Store is expected to open next year” has aroused strong attention from netizens.It is reported that the Sam member store has signed a contract to settle in Wanfeng Coast City, with a construction area of about 20,000 square meters. It is currently under construction and is expected to open in 2025.
Not only the Sam member store, in the past two years, domestic and foreign leading commercial enterprises have rushed Baoan.According to public information statistics, in 2024, Baoan District will have 6 commercial complexes such as Wanfeng Coast City, Baoan Huaqiang Plaza, Snow Beer Town, Defeng · Rongwanhui, Qianli Food, Qiao Box QBOXThe total amount is 405,000 square meters.In the future, with large -scale complexes such as Shenzhen Qianhai · Huafa Ice and Snow World, Snow Beer Town, Convention and Exhibition Bay (Garden City), and Golden Oyster Town, the construction of the Baoan District Commercial District is ushered in a “blowout” development.
Commercial projects are successively appeared
According to the incomplete statistics of Lian Shang.com Retail Research Center, in 2024, Shenzhen will have 25 commercial sports into the market (excluding professional markets, home malls, hotels and office buildings, and commercial construction area ≥ 20,000 square meters).Over 1.75 million square meters.From the perspective of the administrative areas of new commercial projects in the market, there are 6 Baoan District and Nanshan District, and there are 3 in Pingshan and Longgang District. There are 2 in Luohu District and Futian District.There are 1 respectively.
According to rough statistics from reporters, in 2024, Baoan District will have a new commercial area of 405,000 square meters.
Among them, the commercial area of more than 200,000 square meters, Shenzhen Wanfeng Coast City’s commercial area reached 200,000 square meters. It is expected to open in June this year;
A project with a commercial area of 100,000 to 200,000 square meters, and the commercial area of Shenzhen Baoan Huaqiang Plaza is 100,000 square meters;
There are 4 projects with a commercial area of less than 100,000 square meters, including Snow Beer Town, Defeng · Rongwanhui, Qianli Food, Qiao Box QBOX.The project is mainly a community -oriented shopping mall to meet the shopping needs of residents’ “door”.
“New” trendy characteristic characteristic “eye”
The reporter learned from the Baoan District Investment and Promotion Department that since last year, Baoan District focused on promoting new business formats and introduction of new brands.CultivateIn the new business and new model, Baoan District issued the “Several Measures for the Promoting High -quality Development of the Commercial and Trade Service Industry in 2023”.Support the development of business and service industries.
Looking at the business projects that are about to enter the market, regardless of the commercial volume or large or small, the scene -type experience that pays attention to differentiation has gradually formed a commercial consensus, and more and more integration of aesthetic and artistic concepts has been incorporated into the format layout.
Wanfeng Coast City has a park ecology.The project is adjacent to the 25,000 square meters of coastal parks to plan a jogging track, providing a good leisure place for business.The project will be committed to creating a “new commercial landmark in the Bay Area”, becoming the “Dinghai God Needle” for consumer tide in western Shenzhen, and drives the commercial development of western Shenzhen.
For the first time, Shenzhen Baoan Huaqiang Plaza tried the integration of business and cultural industries, and joined hands with Huaqiang Group’s “Bear” IP to create Shenzhen’s first empty garden -style shopping mall to provide citizens with a unique shopping experience.
Rise of the West of Consumer Center
Zhao Shenghui, director of the Enterprise and Market Research Center of China (Shenzhen) Comprehensive Development and Research Institute, believes that the flow of people and passenger flow is the foundation of business.Baoan’s huge population stock and industrial foundation provides basic conditions for commercial development, and the potential for business development is huge.
Winning merchantStatistics, at present, Baoan District has 37 commercial complexes, with a total commercial volume of 3.1386 million square meters. The total amount is located in Shenzhen.10 business districts.Among them, the Baoan Central Business District, as the core of the “Qianhai-Baozhong Business District”, has become the highest commercial stock in the seven municipal commercials and the highest passenger flow.In the past 2023, Baoan Center Business District was successfully selected as the first batch of special business districts (pedestrian streets) and night economic demonstration blocks.
